A Study That Is Valid and Reliable

question 6

Multiple Choice

A study that is valid and reliable

• A)is called a marketing research study.
• B)measures what it is supposed to measure and produces almost identical results every time.
• C)is expensive to implement and complete.
• D)measures subtle differences in the population being studied.
• E)is difficult to produce without expert researchers.

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Definitions:

Absolute Advantage

The ability of a country, company, or individual to produce a good or service more efficiently than competitors, using fewer resources.

Monopoly

Market situation in which a single seller dominates trade in a good or service for which buyers can find no close substitutes.

Less-developed Countries

Nations with a lower standard of living, underdeveloped industrial base, and low Human Development Index (HDI) relative to other countries.

Lucrative Market

A market segment in which a company can generate substantial profits due to high demand or superior positioning.