The Manager of MegaMarket Is Interested in Asking Consumers What

question 177

Multiple Choice

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

Genuine Case

A situation or instance that is authentic and not fabricated or false.

Fraud

Deliberate deception for personal or financial gain.

Twin Studies

Research that compares the similarity between monozygotic (identical) and dizygotic (fraternal) twins to understand genetic and environmental influences.

Fraudulent Results

Deliberately manipulated data or findings presented as genuine in research or reports.