The Most Important Component of Customer Relationship Management Is

question 2

Multiple Choice

The most important component of customer relationship management is

• A) technology.
• B) profits.
• C) sales.
• D) share of an individual customer's purchases.
• E) relationships with customers.

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Definitions:

Self-Efficacy

The belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.

Locus of Control

Pertains to a person's convictions about the origins of their experiences and the elements they credit for their successes or failures.

Anti-Social Risk Takers

Individuals who engage in behaviors that disregard others’ well-being, often involving thrill-seeking or criminal activities.

Prosocial Risk Takers

Individuals who engage in behaviors that are risky but intended to help others, demonstrating a willingness to take risks for the benefit of society.