In Reporting Marketing Research Findings, the Researcher Should

question 80

Multiple Choice

In reporting marketing research findings, the researcher should

• A) provide explanations in language that those who use the report to make decisions can understand.
• B) write the report in an extremely technical and statistical style.
• C) fit the problem to a favored statistical technique.
• D) not acknowledge any limitations associated with the study.
• E) give management the answers it wants.

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Definitions:

Dissociative Fugue

A psychological state in which a person temporarily loses their sense of personal identity and impulsively wanders or travels away from their home.

Anxiety Disorder

A category of mental health disorders characterized by significant fear or anxiety that interferes with daily activities.

Interpretation

The act of explaining, reframing, or understanding information, symbols, or events in a particular way.

Compulsive

Characterized by irresistible urges to perform an action repeatedly, often beyond one's will.