A Framework for Gathering and Managing Information from Sources Both

question 187

Multiple Choice

A framework for gathering and managing information from sources both inside and outside an organization is referred to as

• A) marketing research agencies.
• B) a marketing information system.
• C) the marketing mix.
• D) a marketing research system.
• E) a secondary data system.

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Definitions:

Protein

Organic molecules made up of amino acids that are essential for many processes in living organisms, including catalysis of metabolic reactions and DNA replication.

Generalization

The process of formulating general concepts by abstracting common properties of specific instances, thus allowing for broader applications or interpretations.

Businesses

Organizations engaged in commercial, industrial, or professional activities aimed at generating profits.

Building

A structure with a roof and walls, such as a house, school, or factory, used for shelter, work, or storage.