Use the Following to Answer the Questions

question 36

Multiple Choice

Use the following to answer the questions.
Because of the development of optical scanners and cable television,marketing researchers can now test the effectiveness of advertising more precisely.Volunteers in a minimum of six cities are offered food discounts in return for allowing marketing research firms to monitor grocery purchases and send trial commercials to their homes through cable television.
The research subjects shop only at stores equipped with UPC scanners,and their purchases are identified by a special card.Respondents are also told that some of the commercials they see on cable television may differ from those seen by their neighbors.Buying patterns are then compared.For example,Kashi cereals tested a Crunchy Wheat promotion using this system.Half of the 5,000 participating homes in one city saw a commercial announcing the promotion; the other half saw a commercial that did not mention the promotion.Kashi used scanner data to evaluate the promotion's success and offered the commercials nationwide.
-Refer to Scenario 4.1.Kashi's testing of the Crunchy Wheat promotion is an example of

• A) the collection of secondary data.
• B) information feedback.
• C) an exploratory study.
• D) a descriptive study.
• E) defining and locating problems.

Recognize the financial commitments and obligations of franchisees, including fees and royalties.

Learn about the potential advantages and disadvantages of entering into a franchise business.

Understand the roles and responsibilities of franchisees and franchisors within the franchise agreement.

Recognize the regulatory requirements and legal documents involved in franchising, such as disclosure documents.

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Definitions:

Frances Ellen Watkins Harper

A 19th-century African American abolitionist, poet, and author, known for her writings on social issues, including women's rights, slavery, and racial justice.

Liberal Arts

An educational discipline that includes the humanities, social sciences, and natural sciences, designed to provide a broad knowledge and cultivate critical thinking and analytical skills.

Vocational Training

An education program that prepares individuals for specific trades, crafts, or careers at various levels from a trade, a craft, technician, or a professional position in engineering, accountancy, nursing, medicine, architecture, pharmacy, or law.

White Philanthropists

Individuals from white communities who donate their resources or time to support charitable causes, often with a focus on addressing social inequalities.