Marketing Research Is a Process Designed to Gather Information

question 92

Multiple Choice

Marketing research is a process designed to gather information

• A) exclusively about a company's customers.
• B) from the company's database.
• C) not currently available to decision makers.
• D) about the needs and desires of employees.
• E) concerning the interpretation of the company's sales goals.

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Definitions:

Gratification

The satisfaction or pleasure felt when a desire, need, or expectation is fulfilled.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality.

Dominated Personality

A personality type that tends to exert control or influence over others, often characterized by assertiveness and decisiveness.

Id

A component of Sigmund Freud's psychoanalytic theory, representing the instinctual drives and the source of psychic energy.