Use the Following to Answer the Questions

question 189

Multiple Choice

Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures,a kayak and canoeing rental business near the Chatsworth River in Arizona.Even though the winters in the area can be cold,kayaking and canoeing activities are generally popular year-round.After two months of operation,it became clear why the previous owners had sold the business: even though it seemed to be ideally located,sales were extremely disappointing.
-Refer to Scenario 4.2.Colin developed a research design to aid his investigation.This design included a questionnaire that attempted to measure "outdoor activity preferences"; however,Colin's MBA professor said that the questionnaire measured not "outdoor activity preferences" but something else.The professor was questioning the research design's

• A) reliability.
• B) significance.
• C) truthfulness.
• D) corroboration.
• E) validity.

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Definitions:

Defamation

Defamation is the act of communicating false statements about a person that injure the reputation of that person.

Prove Negligence

The legal requirement to establish that a party failed to take reasonable care, resulting in harm or damage to another.

Recover

The process of regaining possession or control of something lost or taken away, or of obtaining compensation or reparation for loss or damage.

Privilege

An exclusive privilege or benefit given to a specific individual or group.