What Focuses on Using Information About Customers to Create Marketing

question 94

Multiple Choice

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?

• A) Customer relationship management
• B) Electronic data interchange
• C) Business-to-consumer marketing
• D) Strategic partnerships
• E) The marketing concept

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Definitions:

Diagram

A simplified drawing or plan that represents the essential features of something, often used for explanation or clarification.

Visual Agnosia

A disorder marked by an inability to recognize objects through sight, despite having normal eyesight.

Association Area

Regions of the brain that combine sensory and motor information to carry out complex cognitive tasks.

Lesion

Any abnormal tissue in or on the body, normally caused by disease or injury.