Examlex
____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
Availability Heuristic
A strategy in which one estimates the frequency or probability of an event by the ease with which mental operations, such as retrieval of examples and construction of examples, can be carried out.
Frequency
In general terms, it refers to how often something occurs within a specific interval or context, such as the number of repetitions of a wave per second in physics.
Expected Utility Theory
A normative model of decision making in which the decision maker weighs the personal importance and probabilities of different outcomes in choosing among alternatives in order to maximize overall satisfaction of personal goals.
Prescriptive
Relating to the imposition or enforcement of rules, norms, or recommendations, often in a directive way.
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