Why Are Marketers Interested in Consumers' Levels of Disposable Income

question 199

Multiple Choice

Why are marketers interested in consumers' levels of disposable income?

• A) It accurately predicts future buying power.
• B) It increases current buying power.
• C) It is what is left after taxes and savings to buy luxuries with.
• D) It is a ready source of buying power.
• E) It is essential for forecasting future business trends.

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Definitions:

Relational

Pertaining to databases in which data is organically structured in table form, emphasizing relations between different entities and variables.

Referential Integrity

In a relational database, a condition where, for each value in the foreign key table, there’s a corresponding value in the primary key table.

Foreign Key

In a relational database, the common field between tables that’s not the primary key.

Primary Key

A unique identifier for each record in a database table, used to ensure data integrity.