Borders Books Uses Technology to Help Them Identify Specific Customers,establish

question 72

Multiple Choice

Borders Books uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.Borders Books is using the ____ approach.

• A) target market positioning
• B) SWOT analysis
• C) customer relationship management
• D) total quality management
• E) internal marketing

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Definitions:

Total Equity

The total net value owned by shareholders, calculated as total assets minus total liabilities.

Traditional Balance Sheet

A financial statement that provides a snapshot of a company's financial condition at a specific point in time, detailing assets, liabilities, and shareholders' equity.

Dividend

A portion of a company's earnings distributed to shareholders, usually in the form of cash payments or additional shares.

Net Income

The total earnings or profit of a company after accounting for all expenses and taxes; represents the company's bottom line.