AOL Time Warner Uses Its Sales Reports Broken Down by Geographic

question 4

Multiple Choice

AOL Time Warner uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections.In this example,AOL Time Warner is using

• A) internal sampling.
• B) internal primary data.
• C) external secondary data.
• D) external primary data.
• E) internal secondary data.

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Definitions:

Observational Learning

A type of learning that occurs through observing the actions of others, understanding the consequences, and mimicking or avoiding the behavior accordingly.

Operant Conditioning

A system of training where the force of a behavior is changed through reward or punishment.

Change Channels

The action of switching or modifying pathways or methods, often used in the context of media consumption or management strategies.

Instinctive Drift

The tendency of an animal to revert to instinctual behaviors that interfere with a conditioned response.