Which of the Following Is False with Regard to Customer

question 155

Multiple Choice

Which of the following is false with regard to customer lifetime value?

• A) It is a key measurement that forecasts a customer's lifetime economic contribution based on continued relationship marketing efforts.
• B) It can be calculated by taking the sum of the customer's present value contributions to profit margins over a specific timeframe.
• C) It includes not only an individual's propensity to engage in purchases but also his or her strong word-of-mouth communication about the firm's products.
• D) All customers have equal value to a firm.
• E) It is the only gauge that incorporates revenue,expense,and customer behavior and adopts a customer-centric approach.

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Definitions:

General Sherman

refers to William Tecumseh Sherman, a Union general during the American Civil War, known for his "March to the Sea" campaign, which aimed to demoralize the South.

Atlanta

A major city in Georgia, known for its significant role in both the Civil War and the civil rights movement.

Mississippi River

One of the largest rivers in the United States, flowing south from Minnesota to the Gulf of Mexico, and playing a significant role in the country’s commerce and ecology.

Vicksburg

A significant civil war battle that took place in 1863 in Vicksburg, Mississippi, marking a turning point in the war with the Union's victory.