Morris Business Products Co

question 55

Multiple Choice

Morris Business Products Co.has established a monthly sales quota of $150,000.This is a(n)

• A) marketing control process.
• B) evaluation of actual performance.
• C) evaluation standard.
• D) sales analysis.
• E) performance standard.

---

Definitions:

Variable Ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly effective in maintaining behavior.

Fixed-ratio Schedule

A type of reinforcement schedule in operant conditioning where a response is reinforced only after a specified number of responses, leading to high and steady response rates.

Reinforcement

In psychology, a process in which a behavior is made more likely to occur in the future by its consequences.

Specific Number

A distinct or precisely identified quantity, often used in mathematical or statistical contexts.