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Describe the process of strategic planning. How does this process help marketing managers?
Discovery
A pre-trial procedure in a lawsuit where each party can obtain evidence from the opposing party through various means like requests for answers to interrogatories, requests for production of documents, and depositions.
Interrogatories
Written questions sent by one party to another in a lawsuit, which must be answered formally and under oath.
Depositions
Testimonies given under oath by witnesses outside of court, recorded for later use in legal proceedings.
Under Oath
A legal condition where an individual affirms the truthfulness of their statements, subject to penalties for perjury.
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