When Managers at Logistics Pro Are Developing Their Strategic Plan

question 22

Multiple Choice

When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ____ is an integral part of the process.

• A) customer satisfaction
• B) employee satisfaction
• C) the best use of their marketing resources
• D) the marketing mix
• E) the marketing function

---

Definitions:

Cultural Value

The shared beliefs, norms, and practices that are considered important and guiding within a particular culture or community.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging or mutual support.

Akers

Refers to Ronald L. Akers, a criminologist known for his work in social learning theory, which explains how people learn to engage in crime.

Social Learning

The process of acquiring behaviors and norms through observing and imitating others within a social context.