Scenario 2.2 Use the Following to Answer the Questions

question 2

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport,such as hang-gliding,bungee jumping,skydiving,and motocross.Adrian Moss,EXperience Limited's owner,has just finished developing the strategic plan,including marketing objective of growing his customer base by 15% during the coming year.He believes that the best way of reaching that objective is to promote to the college-aged student.In the past,the majority of his sales have been to males under the age of 29,participating in hang-gliding and bungee jumping at various tourist locations.He wants to expand his skydiving and motocross tours,but isn't sure whether or not the expansion will be profitable.He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2.According to the BCG matrix,the hang-gliding and bungee jumping tours have been a ____ for EXperience Limited,while the skydiving and motorcross tours represent a ____.

• A)star;dog
• B)cash cow;question mark
• C)cash cow;star
• D)star;cash cow
• E)star;question mark

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Definitions:

Cytoplasm

The material within a living cell, excluding the nucleus, made up of cytosol and organelles, where most cellular activities occur.

Nucleolus

A small, dense structure found within the nucleus of cells, primarily involved in the production of ribosomes.

Separation Of Chromosomes

A process during cell division where replicated chromosomes are separated into two new nuclei.

Mitosis

A type of cell division that results in two daughter cells each having the same number and kind of chromosomes as the parent nucleus, typical of ordinary tissue growth.