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John Deere's strong name recognition and solid customer demand for its farm and garden equipment are two elements of the firm's
Limbic System
A complex system of nerves and networks in the brain, involved in basic emotions such as fear and pleasure, as well as drives like those for food and sex.
Thalamus
A brain structure that acts as a relay station for transmitting sensory information to the cerebral cortex.
Hippocampus
A major component of the brain located in the medial temporal lobe, playing important roles in the consolidation of information from short-term to long-term memory and in spatial memory that enables navigation.
Remembering
The cognitive process of recalling information that has been previously learned or experienced.
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