Borders Books Uses Technology to Help Them Identify Specific Customers,establish

question 72

Multiple Choice

Borders Books uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.Borders Books is using the ____ approach.

• A) target market positioning
• B) SWOT analysis
• C) customer relationship management
• D) total quality management
• E) internal marketing

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Definitions:

Genes

The basic physical and functional units of heredity, made up of DNA, that determine the characteristics and traits passed from parents to offspring.

Sociological Model

is an approach that examines individuals, societies, and their interactions from a sociological perspective, focusing on cultural, social, and economic factors.

Deviance

Behaviors or actions that violate social norms, including formally-enacted rules as well as informal violations of social norms.

Social Construction

A concept or perception of an objective reality created through social or cultural consensus rather than existing inherently.