High Gliding Air Academy Is Developing Its Marketing Mix for the Coming

question 42

Multiple Choice

High Gliding Air Academy is developing its marketing mix for the coming year. Its managers know that they must first select ____ which may be the most important decision they make in the planning process.

• A) the promotional strategy
• B) a distribution method
• C) the pricing strategy
• D) a target market
• E) the desired profit margin

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Definitions:

Partnership Capital

The total resources or assets that partners contribute to a partnership for the purpose of starting or expanding the business.

Trade Name

A commercial name used by a company or business for trading purposes, under which it conducts business or offers services.

Sole Proprietor

An individual who owns and operates a business alone, without forming a corporation or partnership.

Fictitious Business Names

Aliases under which individuals or businesses operate that are different from their legal, registered names, often registered with local or state governments.