Which of the Following Statements About the Marketing Mix Is

question 118

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

• A)The selection of the target market serves as the basis for the creation of the marketing mix.
• B)The elements of the marketing mix are sometimes referred to as marketing mix variables.
• C)Each element of the marketing mix must be precisely matched with the needs of the target market.
• D)Once a marketing mix has been created for a particular target market,it cannot be changed until a new strategic window opens.
• E)Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

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Definitions:

Normal Balance

The side of an account (debit or credit) on which increases to the account are recorded, determined by the account type.

Financial Statement

A formal record of the financial activities and position of a business, person, or other entity over a period of time.

Permanent/Temporary

Categories of accounts in accounting where permanent accounts appear on the balance sheet and temporary accounts are closed at year's end, affecting income summary.

Normal Balance

The side (debit or credit) of an account that is increased, indicating the typical balance of that account in accordance with the double-entry bookkeeping system.