Scenario 2.1 Use the Following to Answer the Questions

question 82

Multiple Choice

Scenario 2.1
Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company.Employees have been known to dress up in costume on an airplane,engage in "games" with the passengers,and generally provide a fun atmosphere for traveling.While other airlines have low rates of customer satisfaction,Southwest tends to maintain a high rating with its customers.Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum,adding to the negative experience of airline travel.Southwest keeps its costs low through several methods,one being that they do not serve meals on flights,or provide pre-boarding passes.The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country.Southwest is known for its low fares,its dependability,and its on-time flights.
-Refer to Scenario 2.1.Maintaining the current culture of "fun" for Southwest Airlines' employees is most likely a(n)

• A)marketing strategy.
• B)marketing objective.
• C)organization resource.
• D)environmental force.
• E)overall organizational objective.

Differentiate between various performance comparison approaches (relative, engineering, historical).

Recognize the significance of setting appropriate performance standards and objectives.

Identify different control systems (cybernetic, feedback, concurrent) and their applications.

Understand the control equation and its components to assess the need for action.

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Definitions:

Incumbent Governor

The currently serving governor in office, usually in the context of elections to refer to the existing officeholder.

Confidence Level

The percentage or proportion of times that an estimated interval is expected to contain the true value of the parameter.

Interval Estimate

An estimate of a population parameter that specifies a range within which the parameter is estimated to lie.

Population Parameter

Any numerical quantity that characterizes a given population or some aspect of it.