A Target Market

question 104

Multiple Choice

A target market

• A)involves a large number of customers.
• B)is a specific group of customers on whom a company focuses its marketing efforts.
• C)already has several competitors vying for customers' business.
• D)is the same as a salesperson's prospective client list.
• E)is a customer group classified as people with similar demographic characteristics.

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Definitions:

Weaken Response

A decrease in the strength or effectiveness of a reaction or response in a given situation.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.

Maladaptive Emotional Reactions

Emotional responses that are counterproductive to a person's current situation or well-being, interfering with normal functioning.

Phobias

Intense, irrational fears of specific objects or situations, leading to significant distress or impairment in social, occupational, or other important areas of functioning.