Which of the Following Statements About Conducting Marketing Research Internationally

question 20

Multiple Choice

Which of the following statements about conducting marketing research internationally is false?

• A)The marketing research process may need to be modified to allow for regional differences.
• B)A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data.
• C)Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language.
• D)Specific differences among countries can have a profound influence in data gathering.
• E)Specific differences among countries have no affect on data gathering or the marketing research process.

---

Definitions:

Mitosis

The process of cell duplication in which DNA is replicated and the resulting cell is genetically identical to the original.

Meiosis

The process by which a gamete is formed, containing one half of the cell’s chromosomes, producing ova and sperm with 23 single, unpaired chromosomes.

Fertilization

The process of a sperm cell joining with an egg cell to create a new organism.

Mutation

A change in the DNA sequence within a gene or chromosome of an organism leading to variation.