The Forces of the Marketing Environment Primarily Affect Marketers in Three

question 123

Multiple Choice

The forces of the marketing environment primarily affect marketers in three ways: They influence customers by affecting their lifestyles and preferences for products; they determine whether or how a marketing manager can perform certain marketing activities; and they

• A) affect a marketing manager's decisions and actions by influencing buyers' reactions to the firm's marketing mix.
• B) dictate that changes be made to the existing marketing mix despite any negative reactions from customers.
• C) make most new products obsolete very quickly so that research and development must continually develop new products.
• D) cause most advertising to be ineffective at communicating product benefits due to rapidly changing environmental forces.
• E) change a customer's decisions about the appropriate marketing mix for the company and its various products.

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Definitions:

Major Sections

The primary divisions of a document, presentation, or work of writing, organized to enhance clarity and structure.

Arabic Numbers

Arabic numbers are the ten digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) used around the world today for denoting quantities.

Geographic Location

The specific physical place where something exists, characterized by coordinates like latitude and longitude, or a descriptive address or landmark.

Place Division

An organizational method that categorizes information based on geographical location or placement.