A Systematic Process of Assessing Opportunities and Resources,determining Marketing Objectives,and

question 65

Multiple Choice

A systematic process of assessing opportunities and resources,determining marketing objectives,and developing a marketing strategy and plans for implementation and control describes which of the following marketing management activities?

• A) Strategic planning
• B) Marketing control
• C) Implementation
• D) Organizing
• E) Planning

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Definitions:

Behavior Modification

A systematic approach to changing behavior through the application of the principles of conditioning, including both reinforcement and punishment.

Time-Outs

A disciplinary technique used to remove a child from an environment where inappropriate behavior has occurred, to encourage reflection and calm down.

Successive Approximations

A method used in conditioning and learning in which behaviors are broken down into simpler steps and rewarded progressively as they become closer to the desired behavior.

Shaping

A method used in behavioral psychology to gradually teach new behaviors through the use of reinforcement for successive approximations to the desired behavior.