Which of the Following Statements Is Incorrect

question 143

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) Business-unit strategy should be consistent with the corporate strategy.
• C) Marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Clarification Studies

Research designed to increase understanding or provide explanations for specific phenomena, often by removing ambiguities.

Duplication Studies

Research conducted to repeat the methodology and experiment of a previous study to verify its findings and conclusions.

Statistically Significant

A mathematicallly determined indicator that the results of a study or experiment are unlikely to have occurred by chance.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.