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question 153

Multiple Choice

Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.Referrals and a new website have helped Greensprings' business grow.These would come under which of the following marketing mix variables?

Definitions:

Informational

Pertaining to or providing useful or important information or data.

Unlimited Talk

A telecommunications plan feature that allows users to make as many calls as they like for a fixed rate.

Pioneering Advertisements

The first advertisements introduced to the market with the aim of building brand awareness and educating potential customers about new products or services.

Product Life Cycle

A concept that describes the stages a product goes through from development and introduction to the market through growth, maturity, and decline.