To Demonstrate the Causal Order of a Relationship, One Must

question 23

Multiple Choice

To demonstrate the causal order of a relationship, one must:

• A) demonstrate that present variables do indeed influence the past
• B) demonstrate the proposed cause precedes the effect in time
• C) use a statistical rank ordering routine
• D) cite evidence from a literature review

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Definitions:

High-involvement

Refers to purchase decisions where the consumer engages in extensive research and considers a significant amount of information before making a decision.

Preconscious

A part of the mind that contains thoughts, memories, and feelings that are not actively in conscious awareness but can be easily brought to mind.

Negative Impression

A detrimental or unfavorable opinion formed in someone's mind based on an interaction, information, or experience.

Product Attributes

Characteristics or features of a product that are considered significant by consumers or that differentiate the product from competitors' offerings.