The General Advantage to Participant Observation and Other Field Studies

question 8

Multiple Choice

The general advantage to participant observation and other field studies is their:

• A) cost
• B) increased validity of measures
• C) interesting results
• D) applicability to quantitative analysis

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Definitions:

Package Sizes

The various dimensions and volumes in which products are packaged and sold, affecting consumer choice and usage.

Weber's Law

A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the stimulus level.

Guerilla Marketing

An unconventional marketing strategy intended to get maximum results from minimal resources by creating engaging, surprising interactions.

Stealth Marketing

Marketing activities that aim to advertise products to people without them realizing they are being marketed to.