Which of the Following Methods to Developing a CSR Agenda

question 30

Multiple Choice

Which of the following methods to developing a CSR agenda would most likely have a successful outcome?

• A)A company's marketing team invents a creative slogan to emphasize the company's interest in and general support of "green" initiatives.
• B)The board of directors decides to offer 1% of after tax profits to an orphanage in Africa.
• C)The company's primary supplier reduces packaging by 10% and tells customers by printing this fact on the labels.
• D)The employees hold a company-wide meeting and brainstorming session,devise an internal and external waste reduction plan and a program to measure their results.
• E)The company executives hire a "green consultant" to come and evaluate the company's impact and suggest a plan for improvement.

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Definitions:

CS

An abbreviation for Conditioned Stimulus, which is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

UCR

An unconditioned response, which is an automatic or natural reaction to an unconditioned stimulus without prior conditioning.

Delayed Conditioning

A conditioning process where there is a time gap between the presentation of the conditioned stimulus (CS) and the unconditioned stimulus (US) that leads to learning.

Trace Conditioning

A form of classical conditioning where there is a time interval between the conditioned stimulus and the unconditioned stimulus, requiring the subject to maintain a memory of the CS to form the association.