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The steps in customer oriented pricing are beneficial in that they:
Economics
The social science that studies how individuals, businesses, governments, and societies make choices on allocating resources to satisfy their wants and needs.
Monetary Rewards
Financial benefits given to individuals or groups as a form of compensation or incentive.
Fairness
Fairness in economics involves equitable access to resources, opportunities, and equitable treatment of individuals within the market and distribution processes.
Willing
The state of being prepared to do something; readiness.
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