As a High Technology Product Enters a High Growth Phase,channel

question 21

Multiple Choice

As a high technology product enters a high growth phase,channel selection typically changes from:

• A)direct sales to distributors
• B)distributors/VARs to traditional retailers
• C)traditional retailers to mass merchant
• D)distributors to mass merchant
• E)mass merchant to direct sales

---

Definitions:

Methods/Procedure

Established and systematic ways of doing something, involving steps or actions taken to achieve a particular end.

Interviewing

The process of asking questions and receiving answers from participants, typically used in job selection, research, or journalism.

Catastrophe

A large-scale disaster, misfortune, or failure.

Spinning-Wheels

Mechanical devices used for spinning thread or yarn from natural or synthetic fibers.