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Firms may choose to collaborate with competitors in order to
Culture
The shared values, beliefs, norms, and practices that characterize a group of people or an organization, shaping behavior and influencing how members interact.
Immediate Gratification
The desire to experience pleasure or fulfillment without delay or deferment, often at the expense of longer-term goals.
Millennials
A demographic cohort following Generation X, typically defined as people born from the early 1980s to the mid-1990s or early 2000s, known for their comfort with technology and digital communications.
Multitasking
The practice of handling more than one task simultaneously or switching between tasks quickly, often affecting efficiency and performance.
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