As a High Technology Product Enters a High Growth Phase,channel

question 21

Multiple Choice

As a high technology product enters a high growth phase,channel selection typically changes from:

• A)direct sales to distributors
• B)distributors/VARs to traditional retailers
• C)traditional retailers to mass merchant
• D)distributors to mass merchant
• E)mass merchant to direct sales

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Definitions:

Interest Payable

A liability account representing the amount of interest expense that has been incurred but not yet paid by the company.

Current Liability

A liability that is expected to be paid off within a year's time or within the normal operating cycle of a business.

Short-Term Obligation

Debt or financial obligations due within one year.

Payroll Taxes

Taxes imposed on employers or employees, and are usually calculated as a percentage of the salaries that employers pay their staff.