A Group of Customers Who Will Tolerate Initial Glitches,appreciate Technology

question 9

Multiple Choice

A group of customers who will tolerate initial glitches,appreciate technology for its own sake,provide early revenue for marketers,and work with technical personnel to work on alpha/beta test versions of a product are:

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Chapter 13

A section of the U.S. Bankruptcy Code that allows individuals with a regular income to reorganize their debts, creating a plan to repay all or part over a period of time.

Societal Cultures

The shared values, norms, behaviors, and artifacts that characterize different groups or societies.

Organizations

Organizations are collections of people working together to achieve a common purpose.

Corporate Rituals

Established ceremonies or actions performed in a company that symbolize its values and culture.