Conjoint Analysis

question 10

Multiple Choice

Conjoint analysis

• A)is particularly useful for developing breakthrough products.
• B)enables the analyst to assess how potential customers make trade-offs among different product attributes.
• C)is not useful when there are more than three attributes under consideration.
• D)should not be used for making pricing decisions.
• E)both a & b

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Definitions:

Menarche

The first menstrual period in a person's life, marking the onset of reproductive capability.

Ovaries

Female reproductive organs that produce eggs (ova) and secrete hormones such as estrogen and progesterone.

Intersex

When a person experiences conflicting or ambiguous aspects of biological sex.

Ambisexuality

A sexual orientation characterized by attraction to people of more than one gender; similar to bisexuality but may emphasize the aspect of attraction regardless of gender.