Using Pricing Tactics,such as Discounting,to Acquire Customers

question 13

Multiple Choice

Using pricing tactics,such as discounting,to acquire customers

• A)encourages them to stockpile.
• B)reduces the need to provide a differentiated offering.
• C)creates switching costs.
• D)attracts bargain hunters.
• E)creates opportunities for cross-selling.

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Definitions:

Distribution Channel

The series of intermediaries a product passes through when going from producer to consumer.

Direct

Pertains to a straightforward or unmediated approach in marketing, selling, or communication, often involving direct interaction with customers or clients.

Site Selection

The process of choosing a new location for a business or facility based on criteria such as cost, logistics, market demand, and legal considerations.

Indirect

Refers to something not directly aimed at or achieved, often involving an intermediary step or process.