Market-Oriented Firms Generategather a Wide Array of Intelligence About All

question 22

Multiple Choice

Market-oriented firms generategather a wide array of intelligence about all except

• A)current and future customer needs.
• B)competitors' capabilities and strategies.
• C)emerging technologies both inside and outside of the industry.
• D)cost-reduction practices.
• E)all are the focus of market intelligence generation efforts.

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Definitions:

Measures of Central Tendency

Statistical measures that describe the center position of a distribution for a data set, including mean, median, and mode.

Data Set

All the data from a research project.

Mode

The most frequent score in a set of scores.

Measures of Dispersion

Measures of dispersion quantify the spread or variability within a set of data points, common examples include range, variance, and standard deviation.