Which of the Following Marketing Strategies Is Not Based on the Notion

question 2

Multiple Choice

Which of the following marketing strategies is not based on the notion of network externalities in high-tech markets?

• A)Firms may give products away for free in order to seed the adoption of its product by a large number of customers.
• B)Firms may partner with competitors in order to establish an industry standard,so that competing products will work with each other.
• C)Firms may decide to keep the basis of its technology proprietary,so that competitors and complementors cannot undermine the basis of its competitive advantage.
• D)Firms will want to license its technology to competitors and sell its components to OEMs in order to enlarge the size of the installed base.
• E)All of the above are consistent with the notion of network externalities.

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Definitions:

Catholics and Protestants

Refer to the two major branches of Christianity that split during the Reformation, with distinct beliefs, practices, and governance.

Thirty Years' War

A devastating European conflict from 1618 to 1648, involving most of the continent's major powers, often seen as a series of interconnected religious, territorial, and dynastic wars.

Memento Mori

Latin, “reminder of death.” In painting, a reminder of human mortality, usually represented by a skull.

Vanitas Paintings

A genre of still-life painting that flourished in the Netherlands in the 17th century, emphasizing the fleeting nature of life, the futility of pleasure, and the certainty of death, often symbolized by skulls, flowers, and other objects.