In a Market Oriented Firm

question 5

Multiple Choice

In a market oriented firm,

• A)there is no consistently dominant function.
• B)marketing typically plays the lead role.
• C)radical innovation is the norm.
• D)engineering and R&D are typically in the back seat.
• E)being at the forefront of technology is vital.

---

Definitions:

Qualifying

The process of assessing potential customers to determine whether they have the necessary budget, authority, and need to purchase a product or service.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Sales Process

A series of steps or stages followed by a salesperson or organization to sell a product or service effectively.

The Approach

The initial stage in the sales process where the salesperson makes first contact with the potential customer.