___________ Pulls Demand from End Users Through the Distribution Channel

question 11

Multiple Choice

___________ pulls demand from end users through the distribution channel back to the original equipment manufacturers (OEMs) ,who feel pressure to use the branded ingredient in the goods they make.

• A)co-branding
• B)family branding
• C)ingredient branding
• D)umbrella branding
• E)none of the above

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Definitions:

Intrinsic Motivation

The drive to engage in activities for their own sake, for the pleasure and satisfaction derived from participation, rather than for some separable consequence.

Extrinsic Motivation

Motivation that is driven by external rewards such as money, fame, grades, and praise.

Reward

An outcome or event that strengthens the likelihood of a behavior by providing a positive consequence or satisfaction to the subject.

Intrinsic Motivation

Motivation driven by an interest or enjoyment in the task itself, rather than relying on external pressures or rewards.