A Company Utilizing a Base-Of-The-Pyramid Strategy Will Most Likely Succeed

question 1

Multiple Choice

A company utilizing a base-of-the-pyramid strategy will most likely succeed if they:

• A)Develop a "base-of-the-pyramid" brand to market their products to this segment of the population.
• B)Target the economic segment just above the "base" and assume trickle down theory will take care of the rest.
• C)Developing new technologies to affordably solve the problems people living in extreme poverty face.
• D)Bring base-of-the-pyramid representatives into the company in order to determine how to best serve this population.
• E)Offer overstock products at cheap prices to base-of-the-pyramid populations as a sign of the company's generosity to the poor.

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Definitions:

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