In the Target Case Study, Why Did Target Send a Teen

question 22

Multiple Choice

In the Target case study, why did Target send a teen maternity ads?

• A) Target's analytic model confused her with an older woman with a similar name.
• B) Target was sending ads to all women in a particular neighborhood.
• C) Target's analytic model suggested she was pregnant based on her buying habits.
• D) Target was using a special promotion that targeted all teens in her geographical area.

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Definitions:

Cerebral Peduncles

Structures at the base of the brain, containing fibers that connect the cerebrum with other parts of the brain and the spinal cord.

Red Nucleus

A structure in the midbrain involved in motor coordination and bodily movement.

Red Nuclei

Midbrain structures involved in motor coordination, notably part of the pathway for voluntary movements.

Auditory Pathways

The neural pathways that carry auditory information from the ears to the brain for processing and interpretation.