Using FMRI, Voon Et Al

question 5

Multiple Choice

Using fMRI, Voon et al. (2010) found that individuals with conversion disorder had a stronger connection between the regions of the brain associated with emotion and those associated with motor movement. How does this help us to understand the disorder?

• A) The emotions of people with conversion disorder interfere with their ability to control movement
• B) People with conversion disorder are much more emotional in general
• C) The emotions of people with conversion disorder interfere with their ability to control thinking
• D) People with conversion disorder get overly upset because of their symptoms

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Definitions:

Consumer Purchase Decision

The process by which an individual decides what products or services to buy based on factors such as need, desire, and affordability.

External Environment

The outside factors and influences that affect an organization's decision-making process and performance, including economic, social, political, and technological factors.

Purchase Decision Process

The five stages a buyer passes through in making choices about which products and services to buy; includes problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.

Buyer

An individual or organization that purchases goods or services for personal use or for further processing or for resale.