Exposing an Individual to Ads That Are Chosen and Based

question 29

Multiple Choice

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:

• A) clickstream advertising.
• B) behavioral targeting.
• C) online profiling.
• D) long tail marketing.
• E) prediction marketing.

---

Definitions:

Cash Flow Statement

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, breaking the analysis down to operating, investing, and financing activities.

Investing Section

A part of a company's cash flow statement that shows the cash spent on or generated from investment activities, such as purchasing physical assets or securities.

Capital Assets

Long-term assets acquired for operation and not for resale, typically including buildings, machinery, and equipment.

Direct Method

A method of allocating service department costs directly to producing departments without considering interactions among service departments.