Hilton Hotels' Use of Customer Information Software to Identify the Most

question 36

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct its services to is an example of using information systems to:

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.
• E) provide services at a lower price than its competitors.

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Definitions:

Liquid Asset

An asset that can easily and quickly be converted into cash without significantly impacting its value.

Significant Loss

A considerable reduction in the value of an investment or asset, often leading to a negative impact on financial performance.

Fixed Asset

Long-term tangible property or equipment that a firm owns and uses in its operations to generate income.

Liquidity

The convenience with which one can convert an asset into cash without influencing its market price.