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Typically, an organization has separate steering committees that address each of the following levels except:
Measurable Research Objectives
Specific, quantifiable, and achievable targets set as part of a research project to assess outcomes and effectiveness.
Marketing Information System
A structured system of collecting, analyzing, and distributing marketing data to make informed business decisions.
Data Support System
A computer-based system designed to assist in the analysis of data sets to support decision-making processes in organizations.
Marketing Database
A collection of consumer information and purchasing patterns used by businesses to tailor marketing efforts and enhance customer relationships.
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