_______________ Entails the Application of Marketing Techniques to Ensure the Value

question 22

Short Answer

_______________ entails the application of marketing techniques to ensure the value of the brand by retaining and acquiring new customers.

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Definitions:

Postconventional Morality

A level of moral understanding that transcends cultural and societal norms, focusing on ethical principles and the rights of all individuals.

Kohlberg

A reference to Lawrence Kohlberg, who is known for his theory on the stages of moral development.

Levels

Refers to different stages, degrees, or magnitudes in a hierarchy or scale, often used to describe variations in intensity or progression.

Postconventional Morality

The highest stage in Kohlberg's model of moral development, where individuals' moral reasoning is based on abstract principles and the value of justice.